The eStore user experience (UX) is fundamental to driving your revenue. And improving your audience’s user experience begins with not a single component. Rather, collective ‘pillars’ support your UX, your business and its continued growth.
eStore User Experience
Would you shop in a store full of constantly buzzing fluorescent lights? Ok, maybe you would if the deals were good enough. How about a store where the thermostat is set to 110 degrees? Or broken glass and deck nails scattered across the floor? Some of you might say yes to this question, but most of you won’t. The point is the user experience is important.
The same principles hold for your eStore. In place of providing basic physical comforts, you can focus on furnishing a well designed, easy-to-use glitch-free website. Because if your website is full of glitches and coding errors, the website visitor can just as easily bounce and visit your competitors’ website.
If your inventory is listed but out of stock, the only gains you’ll experience will be with your bounce rate. No matter your market, shoppers can’t stand when listed items are out of stock. So make sure your inventory is always updated with what’s available and what may be out of stock.
There are inventory management tools available to automatically remove items from your site once they are no longer in stock. This ensures reliable inventory management while hedging against customer frustration. Make it easy on yourself and find the tools with the integrated shopping cart.
In addition to your website, your internet presence is a product of what you put into all your online visibility. This includes your website optimization for driving new interest, your email marketing campaigning and social media presence. Your social media and email marketing campaigning are great vehicles for not only driving interest but also to relay to your audience seasonal price drops, price cuts, deals and coupons.
Your audience does not enjoy paying for shipping fees, which is the leading cause of cart abandonment. So providing them options when it comes to low shipping rates, priority (express, overnight, etc), and instant rate quoting gives you a competitive edge.
There are shipping services available to seamlessly integrate with your online store. This allows for shipping options right upon checkout, without leaving your website. And the more seamless the user experience, the better for your customer and your business.
When weighing your shipping offerings, make sure you’re partnering with the right shipping service. The ShipTime search engine aggregates data to find you the best shipping rates available. Working with the most accredited shipping providers, they also help you take the hassle out of your shipment operations with customer-centric services.
Finding you the best possible shipping rates, ShipTime provides all relevant shipping information on one screen. The ShipTime dashboard speeds your shipping quote with predefined box sizes.
The ShipTime dashboard solution also provides predefined incentive rewards and the “My Pickups” functionality, allowing you to see scheduled pickups and times. They cover all your bases when it comes to efficient tracking and delivery.
Learn more here.