Shipping and customer retention go hand-in-hand. When it comes to shipping, your customers want a fast and seamless experience. This is what they will remember and what will keep them coming back for more.
Shipping and Customer Retention
Acquiring a new customer is 25x more costly than retaining your current ones. So once you’ve acquired a client, it’s no exaggeration to say it’s in your best interest to keep them happy. And aside from providing a quality product and attentive customer service, among the best ways to encourage repeat customers is an excellent shipping strategy.
When promoting shipping, customer retention starts with convenience and ends with a discount or free shipping. This and curbing cart abandonment are crucial. The leading cause of cart abandonment is because “shipping and handling costs were too high,” according to Shopify. And the psychology behind this cart abandonment stems from sticker shock.
Providing shipping promotions alleviates any sticker shock from added shipping costs. Then the only additional price is the sales tax, which they know is inevitable. So not only do you attract more interest, but you also drive down your cart abandonment— among the many frustrations of the small business owner.
Mobile Site Design for Customer Retention
In 2018, 52% of all internet traffic was courtesy of a mobile device. So if it seems like there’s a mobile solution for everything these days that’s because these platforms are catering to more than half their audience. And this convenient facet could be what bolsters your internet commerce and subsequent customer retention.
Catering to your mobile audience with an Accelerated Mobile Page (AMP)— or at least with justified on-page text– is more important than having a traditional website, statistically speaking. So make sure your mobile site and shopping cart dashboard interface are just as functional as your desktop website. Or your shipping strategy won’t even get you off the launch pad.
Batch & Repeat Shipping Options
When batch shipping, this added feature removes the monotony of having to individually process each shipment separately. A dream come true to your customers running a drop shipment business or an e-comm shop during the holidays, batch shipping intuitively processes multiple shipments at once.
Meanwhile, If you ship often to a particular customer, vendor or partner, using an interface with a repeat-shipments option will make your life much simpler. The repeat shipment options let customers skip the steps of filling out addresses, recreating any previous shipment in just one click.
When weighing your shipping strategy options, make sure you’re partnering with the right shipping service. ShipTime lets you enter box dimensions and package weight for an accurate rate quote. Aggregating data to find you the best shipping rates available, the ShipTime search engine finds you the best possible shipping rates. Meanwhile, the ShipTime dashboard speeds your shipping quote with predefined box sizes. it also provides predefined incentive rewards with a “My Pickups” functionality to track scheduled pickups and times.
Learn more here.